(opinion) Thirst Quenching.

Opinion, Ramble

A bunch of Pepsi Execs in a futuristic board room, a holographic chart of demographics and brand ‘points’ hovering before them. Suddenly from among the gathering, a hip forty-year-old woman named Sandra smiles and raises her hand. The head of the meeting, John, a fifty-six-year-old man points to her.

‘Kendall Jenner!’

There is a murmur in the room and its dissolves into applause. John beams an unnaturally perfect smile and throws a thumbs-up at Sandra.

‘Great work! Sandra!’

Sandras breakthrough begins a wave of creative revelation. Different execs from Paul, to Ryan to even the usually less creative Ryan II flood the room.

‘Protests!’ ‘Youth!’ ‘Models!’ ‘Kendall Jen— oh we have that already’ ‘Upset Minorities!’

At the end of it all, they have their advertisement.

They go home to their children. Who they attempt to instill moral values into but instead unwittingly burn their own fundamental character failures into.

Or they listlessly sit in their apartments staring at an image of their Christ, a bottle of Pepsi, while swigging gulps of the spirit of their choice and feinting against the aggressive urge to kill themselves.

Or they ingratiate themselves into ‘hip’ cultural events and incessantly hold it up to their social media feeds desirous of the social praise and acceptance they HAVE to hold dear otherwise everything they do is pointless and they have failed and failure is unacceptable.

Months later. The commercial is finished and making the rounds. And somebody gets upset because it is inhuman. A reflection of a Corporations personality, so unfeeling and lacking empathy. The people who care, cry and bawl. And the people who don’t care about the people who care, ask them why they care so much.

And we all are Gods in our little worlds of chaos and complication, creating little storms that swirl away with time. And Kendall Jenner just cut a cheque with a company that makes sweet poison. Sandra and John just made a bonus.

And I sit in my bedroom, Living for Now.