opinion – ‘leo’

Opinion

Bro Troop

In the last few days in regards to the film ‘The Revenant’ I have had a couple of friends reference the living brand Suave Boyish Lad© as ‘Leo’. As if in private, they are acquainted with ‘him’. In a weird way, It seems to have become the new standard of virile, male actor, often attributed to Alpha Jaw Dude© and Smug Dapper Guy©.

I am getting sick of reminding people that It is not a human being. It is a brand.

It is the clay figure that is slapped together by the labour of many hands to represent a man. It is the shell that mimics and parties and pretends to be other ‘people’. Sure, it can do ‘good’. But generosity that expects reward is not generosity. When it comes down to it, it is just fulfilling a specific role that like a clone, or robot could easily be replaced. It just happens in this universe and in this reality, the living tissue brand is Suave Boyish Lad©. Not Rugged Attitude Bro©. Even if we all want it to be.

You don’t see me calling Slave Labour Shoes ‘Nik’ or No Privacy Machine ‘Goo-go’.

Jeez.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s